The man isn't afraid to show his opinion of the world and what goes on in it. Z-Ro usually keeps a conscious mind-state, offering a lyrical repertoire in which he uses both free-style and written verses. Plenty of fast paced gangsta segments back it up, but these songs aren't club bangers because they're simply a more intimate affair. This melodic South side record features exceptionally laid back beats and vocals with enough tough guy songs to keep the album excitingly fresh. A portion of the exquisite sample selection includes Maze, Anita Ward, Jodeci, The Crusaders, and Air Supply. He produces eleven of the songs as well as creating the beats himself. The track-list could seem daunting, but Z-Ro makes sure to put all seventeen tracks to their proper use. With this he can lay down a chorus for himself quite easily, thus eliminating any potential need to smother the album with guest appearances. Hard to come across in Hip-Hop/Rap is an emcee who can back up their well executed rhymes with equally well performed singing hooks and Z-Ro just happens to contain a distinctly soulful voice. Most importantly it is 2009's 'Cocaine' that shows a culmination of growth where he flawlessly used many talents to their greatest strengths. People found there were many things to get out of Z-Ro's music. After starting his relationship with the dastardly Rap-A-Lot Records**, the Houston star was able to garner a little acclaim with songs such as 'THUG (True Hero Under God)' and 'I Hate You Bitch', the former coming off of 'The Life of Joseph W. Since the summer of 1998 Z-Ro released thirteen solo albums, starting with 'Look What You Did To Me' and the latest being 'Cocaine'*. Review Summary: An un-kept secret of Hip-Hop is that Joseph Wayne McVey is one of Americas' more underrated rappers.

Z ro new album release