He is reluctant to hire Patricia because he assumes that Marcela would want her to spy on him, given his reputation as a notorious womanizer. Armando is in search of a new secretary and first interviews Marcela's best friend, Patricia FernГЎndez. He is engaged to Marcela Valencia, an EcoModa executive and daughter of the deceased co-founder, Valencia.

She sends her rГ©sumГ© to EcoModa without a photograph, thus securing an interview.ДЄrmando Mendoza, EcoModa's new president, is the smart, handsome, and well-educated son of the company's retired co-founder Roberto Mendoza. After searching unsuccessfully for a job to match her education and experience, she applies for a position as the secretary to the president of EcoModa, a highly successful, trendy fashion manufacturer/retailer founded by two families, the Mendozas and the Valencias.

Though she has a master's degree in finance and graduated at the top of her class, Betty has been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive rГ©sumГ©. She becomes Armando's accomplice in a clandestine scheme to save EcoModa from financial ruin and they become romantically involved. Betty constantly faces the scorn of EcoModa's attractive manager-owners but proves herself indispensable to EcoModa's new president, Armando Mendoza. Beatriz Aurora PinzГіn Solano, Betty, is an unattractive but brilliant economist working as a secretary at a fictitious Colombian fashion empire, EcoModa.

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